Here's a fascinating story from a review of the book Fascinating Objects.
“The universe is made of stories, not atoms,” poet Muriel Rukeyser famously remarked. Hardly anyone can back this bombastic proclamation with more empirical conviction than Rob Walker and Joshua Glenn.
In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did: The tchotchkes, originally purchased for a total of $128.74, sold for a whopping total of $3,612.51 — a 2,700% markup.
The most highly valued pairing in the entire project, bought for $1.49 and sold for $197.50, was a globe paperweight with a moving handwritten story by the magnificent Debbie Millman, with proceeds benefiting 826 National.Not sure I've ever seen the value of story monetized.