Monday, June 30, 2014

Follow the eyeballs to smart phones

If you want the widest possible arc for your writing I encourage you to consider those of us who read on our phones.

I do a good bit of my reading that way. I have a Samsung Galaxy III, which has now been outdated by two new generations. I suspect the reading may be even better on those.

I'm going to generalize from my practice that many people read this way. That's a fallacy, of course: proof by example. But I'm a journalist, and that's what we do.

Turns out my hasty generalization is on target.
While Amazon doesn't break out sales for its Kindle e-readers, it's in the process of launching its first smartphone. The company has a lot of reasons for this, but the fact that more and more people are reading ebooks on their phones is likely a factor.
The device that's really killing the e-reader market is the smartphone. 
A Pew report from 2012 found that 29% of readers of e-books consume them on their phones. Now that bigger screens are the trend — the next iPhone is expected to have 4.7- and 5.5-inch screens vs. today's 4.1 inches — we can expect even more phone-based reading.
Just make sure everything you publish reads well on a smart phone. Some sites I'd like to visit haven't caught on to this yet. So I don't like to visit them.

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