Wednesday, November 27, 2013

Geese grow on trees

But you knew that.

Actually, people once believed it, but we're so smart today that we don't. Therefore, our minds are open to all sorts of new ideas.


Here's a quick, delightful video about confirmation bias, one of the many reasons it's a miracle that we who write and speak can persuade anyone of anything.

This is a video teaser for David McRaney’s book, You are Now Less Dumb.

Two questions for you:

1) If not geese and trees, what are your audience's embedded beliefs?

2) How will you adjust for that?

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