A writer at The Economist:
Though the tongue in which you read this stole words from here and there, and still does, at the start, if there was one, its words were short. Huh, you may say, those first “words” were no more than grunts.
Yet soon they grew to be grunts with a gist, and time has shown that, add to the length of your words as you may, it is hard to beat a good grunt with a good gist. That is why the short words, when old, are still the tops. Tough as boots or soft as silk, sharp as steel or blunt as toast, there are old, short words to fit each need.
You want to make love, have a chat, ask the way, thank your stars, curse your luck or swear, scold and rail? Just pluck an old, short word at will. If you doubt that you will find the one you seek, look at what can be done with not much: “To be or not to be?” “And God said, Let there be light; and there was light,” “We are such stuff as dreams are made on.”
“Short words are best,” Winston Churchill said, “and old words when short are the best of all.”