Tuesday, January 28, 2014

Where have all the readers gone?

They've gone to tablets and smart phones, most everyone.

Henry Blodget, the CEO of Business Insider, shows the trend with this chart:

CNN has seen the light.
This will be the year CNN sees the majority of its online audience come from mobile devices. In 2013, 40 percent of the traffic to CNN.com came from mobile, so 50 percent isn’t some distant goal.

Pew Research says 63 percent of U.S. adult mobile owners use their phone to go online — all media companies are seeing a lift in their mobile stats. ESPN’s mobile audience surpassed desktop readers in late 2013; traffic to the BBC’s website is majority mobile on weekends. Major technology companies long ago passed that barrier — 48 percent of Facebook’s active users are now only using mobile over a given month.
I know that if you want to reach me in the evening you'll need to make your site readable on my phone. I can't even be bothered with my laptop. Heck, I even find my wife's iPad too clunky.

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